Brad D. Goodsell, JD,
is a Boise native and has spent all but 10 years of his life in Idaho. He is the founder and managing member of North End Law, PLLC. He also serves as Director of Legal Affairs for the Idaho Public Employees Association (IPEA). Prior to entering private practice in 2009, Brad served as a Deputy Attorney General for over 17 years, including as Lead Counsel for the Public Employee Retirement System of Idaho (PERSI) for ten years where he also served as a member of the executive management team. He has also served as counsel for public pension funds in Texas. Prior to his ten years with PERSI, Brad worked as a deputy attorney general assigned to Idaho’s Medicaid program, and as a deputy prosecuting attorney. He received his Juris Doctorate degree from the University of Idaho and his Bachelor of Science degree from Brigham Young University. Brad is married to TJ and has three children, Tara, Ben and Trisha, and two grandchildren – all living in District 19.
Brad’s experience working in state government gives him a unique perspective and ability to identify and solve problems. He has a good sense of what works well in government, the capacity to engage in reasoned dialogue, and the ability to find responsible and sustainable solutions to the challenges we face as a state.
PROFESSIONAL EXPERIENCE
North End Law, PLLC
October 2011- Present
Boise, Idaho
Founder and Managing Member
- Representing private clients in criminal, civil, governmental and administrative matters
- Serving as a hearing officer presiding over contested case hearings for selected state agencies
- Serving as Director of Legal Affairs for the Idaho Public Employees Association
- Registered lobbyist for the Idaho Public Employees Association
- Idaho Public Employees Association representative in the Public Employee Retirement Coalition
Capitol Law Group, PLLC
July 2009 – October 2011
Boise, Idaho
Attorney
- Represented private clients in criminal, civil, governmental and administrative matters
- Served as a hearing officer presiding over contested case hearings for state agencies
- Served as an advisor to the Idaho Public Employees Association and the Public Employee Retirement Coalition
Texas County and District Retirement System
September 2008 – February 2009
Austin, Texas
General Counsel
- Managed legal affairs including litigation, benefit disputes, drafting of legislation and rulemaking, plan and operational compliance, transactional matters and management of outside counsel
- Interacted with service providers, employers and employee groups in negotiating contracts, defining interests and in resolving conflicts, problems and disputes
- Provided guidance to management and staff regarding federal employment and labor laws
- Managed legal staff including two attorneys
Dallas Police and Fire Pension System
November 2007- September 2008
Dallas, Texas
Pension Attorney
- Managed non-investment related legal affairs including litigation, benefit disputes, drafting of legislation and rulemaking, plan and operational compliance, transactional matters and management of outside counsel
- Interacted with service providers, employers and employee groups in negotiating contracts, defining interests and in resolving conflicts, problems and disputes
- Provided guidance to management and staff regarding federal employment and labor laws
- Re-wrote most of plan documents
Public Employee Retirement System of Idaho
October 1997 – November 2007
Boise, Idaho
Lead Deputy Attorney General
- Managed legal affairs including litigation, benefit disputes, drafting of legislation and rulemaking, plan and operational compliance, transactional matters and management of outside counsel
- Managed legal matters related to investments, including private equity and private real estate activities
- Advised board of trustees regarding legal issues and fiduciary functions related to investments and administration
- Interacted with service providers, employers and employee groups in negotiating contracts, defining interests and in resolving conflicts, problems and disputes
- Actively participated in national associations and forums addressing retirement plan issues and concerns
- Planned educational panels and participated as a panelist at national seminars and conferences
- Responsible for compliance with state public records and open meeting laws
- Developed tools to help management and staff apply complex laws and regulations
Idaho Department of Health and Welfare
June 1990 – October 1997
Boise, Idaho
Deputy Attorney General
- Responsible for handling administrative audit appeals with medical providers related to Medicaid reimbursement
- Handled judicial review of administrative decisions, including arguing four cases before the Idaho Supreme Court
- Advised state agency directors regarding compliance with federal Medicaid requirements and provider relations
- Included three years working under a contract as a Special Deputy Attorney General while in private practice
Canyon County Prosecuting Attorney
February 1986 – June 1990
Caldwell, Idaho
Deputy Prosecuting Attorney
- Handled and resolved thousands of criminal and civil matters, including a lead role in numerous jury trials
EDUCATION
University of Idaho School of Law, Moscow, Idaho – J.D. 1985
Brigham Young University, Provo, Utah – B.S. 1981
- ADMISSIONS AND ASSOCIATIONS -
Member, Idaho State Bar (admitted in 1986)
Inactive Member, Texas State Bar (admitted in 2008)
Inactive Member, Washington State Bar (admitted in 1985)
Former Co-Chair, Fiduciary and Benefit Sections, National Association of Public Pension Attorneys
Former President, Local Chapter of National Institute of Pension Administrators
Former President of the Board, Children’s Voices, Inc.
Member, City Club of Boise
Long-time Member, Downtown Boise YMCA